Midsize businesses are tapping into the social business market because large companies do not need the help of start-ups to create a “social technology stack.” But a social business stack cannot generate revenue by itself.
Bottom line is: there’s a real growth in the social business market, with catch-all stacks geared directly at smaller companies. However, provision is only half the battle.
via Social Business Is Now a Package Deal: Social Enterprise V2.0? | Midsize Insider