Orane Barrett, a Jamaican-born founder of a New York-based clothing brand called Kool Nerd, gives the term ‘nerd’ a whole new meaning. And it’s not just that – Kool Nerd sells t-shirts as a “positive marketing tool to communicate the positive values of today’s nerd and inspire future kool nerds to join the movement.”
Already a well-run business, Kool Nerd has a social “give back” 4.0 program, which is built around donating $4 from every product sold toward working with inner city kids or partnerships with STEAM programs (science, technology, engineering, arts and math).
via A ‘Kool’ Nerd’s Lessons on Launching a Killer Social Enterprise | Yahoo! News