“TEO” and co-founder of Honest Tea, Seth Goldman, talks about living in a shade of grey – businesses wouldn’t exist without its consumers. As he said, “There are current issues we deal with, and even if we solve one of those issues, we should be moving on to the next one. As long as we are a consumer-based economy, there’s no way around it. No way to totally lose that area of grey.”
Honest Tea intends to produce and promote great-tasting, healthy, organic fair-trade beverages. The company strives to grow its business with honesty and integrity they inject into their products, with sustainability and quality in mind.