H&M, the fashion apparel company, has teamed up with the World Wildlife Fund (WWF) to set new standards for water stewardship in the fashion industry.
H&M customers will get to help families in Bangladesh who have limited or no access to clean water and toilets. The company’s philanthropic arm, H&M Conscious Foundation, through WaterAid, will donate the proceeds from every gift card purchase to the poor communities in Bangladesh and provide them access to clean water, sanitation and good hygiene.
via H&M Customers Contribute to Clean Water in Bangladesh | Socialearth.org