Endeavor Mexico company, Fairtrasa, which produces and distributes high-quality organic and fair trade fruits and vegetables on international markets, seeks to reduce poverty and to help farmers get beyond subsistence farming.
Fairtrasa’s focus and results of its projects keep growing its farmer network and increase its economic and social impact. Social entrepreneur Patrick Struebi, founder and CEO of Fairtrasa, is determined to spread his social business model around the world to close the rift between developed and developing countries by connecting small-scale farmers worldwide with conscientious consumers.